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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Research in the Twilight Zone
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Life Style and Psychographics
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Contemporary Marketing Thought: 1977 Educators’ Proceedings Series #41
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1983 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Minorities and Marketing: Research Challenges
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Attitude Research at Sea
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Proceedings: 1955 National Conference, Shroeder Hotel, Milwaukee, Wis.
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Service Excellence: Marketing’s Impact on Performance
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