Contemporary Marketing Thought: 1977 Educators’ Proceedings Series #41


Contemporary Marketing Thought was edited by Barnett A. Greenberg and Danny N. Bellenger. This work is a collection of 107 papers and 54 abstracts presented at the 1977 Marketing Educators’ Conference. The conference discussed a variety of topical issues with respect to marketing studies such as consumer behavior research, consumer choice behavior, advertising allocation, marketing and society, marketing education, corporate social responsibility, as well as retailing studies. The papers attempt to cater to every aspect of marketing with a special focus of academics.


Book Information

Pages: 559
Published: 1977
New Copyright: 2012
ISBN: 9781613113028
Categories:, , ,

Author information

Barnett A. Greenberg Barnett A. Greenberg

Barnett A. Greenberg is Professor of Marketing from the College of Business Administration at Florida International University. His research interests are International Marketing, Marketing Channels, Marketing Management, Strategy and Theory, Retail, and Supply Chain Management. He consults with clients such as American Express, Coca Cola, McDonalds, and American Airlines. He is a member of the Sunrise Community, Inc. Board of Directors and Chairman of Sunrise Community Foundation, Inc.

Dr. Greenberg also serves as a marketing expert witness. He maintains professional affiliations with the American Marketing Association, American Apparel and Footwear Association, and the National Retail Federation. Dr. Greenberg has co-authored a text on marketing research and published research in numerous journals and proceedings including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Journal of Advertising.

Danny N. Bellenger Danny N. Bellenger

Dr. Danny N. Bellenger is currently the Professor Emeritus of Marketing at the University of Alabama. Formerly, he was the Chair of the Marketing Department of the Robinson College of Business at Georgia State University, as well as a Professor and Department of Marketing Research Fellow. He received his Ph.D, MS, and BS from the University of Alabama. His specializations include marketing theory, marketing management, sales management, and retailing management.

Bellenger’s research interests focus on organizational socialization, motivation, job satisfaction and retail shopping behavior. He has published numerous articles in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Retailing and Journal of Business Research. He has co-authored eight textbooks and monographs and is also the author of more than 40 cases. Before joining Georgia State, Bellenger was the dean of the College of Business at Auburn University.


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