Neil Holbert has been working in marketing research since the 1950s, when he earned his B.A. and M.B.A from Columbia University and his Ph.D. from New York University. He has been a consultant for Forbes Research, Grey Advertising, Phillip Morris, and Metropolitan Life. He has taught in ten countries worldwide, including Singapore. He has written several books, including Research in the Twilight Zone and Business Strategy: An Asia Pacific Focus . His writings and research focus on many subjects, including segmentation, branding, global issues, and marketing strategy.