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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Attitude Research at Bay
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An Evaluation of Continuous Consumer Panels as a Source of Marketing Information
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Proceedings: 1955 National Conference, Shroeder Hotel, Milwaukee, Wis.
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35.00
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1983 Educators’ Proceedings: Series No. 49
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Add Value to Your Service: The Key to Success
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Proceedings of the 17th Paul D. Converse Symposium
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1983 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Doctoral Programs in Marketing
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