1983 Educators’ Proceedings: Series No. 49


The 1983 AMA Educators’ Proceedings is edited by Patrick E. Murphy, O.C. Ferrell, Eugene R. Laczniak, Robert F. Lusch, Paul F. Anderson, Terence A. Shimp, Russell W. Belk, and Charles B. Weinberg. This volume consists of 102 papers and special presentations, which were presented in six competitive tracks during the 1983 Marketing Educators’ Conference. The six tracks are Marketing Strategy, Consumer Behavior, Marketing Education, Marketing Mix, Public Policy, and Research Methodology. The papers seek to expand theoretical boundaries of the marketing discipline, refine existing marketing principles, and introduce new perspectives.


Book Information

Pages: 467
Published: 1983
New Copyright: 2012
ISBN: 9781613113110
Categories:, ,
Authors:, , , , , , ,

Author information

Charles B. Weinberg Charles B. Weinberg

Charles B. Weinberg is SMEV Presidents Professor in Marketing at the Commerce and Business Administration College at the University of British Columbia. He has received several teaching awards, such as the SME International Marketing Educator of the Year. His research interests include marketing models and analytical techniques applied to marketing problems, marketing in public and nonprofit organizations, and marketing strategy services.

His recent published work has focused on competitive dynamics and timing strategies (with particular application to the arts and entertainment industries), the marketing of safer sex, and competition among nonprofit organizations. Dr. Weinberg received his ScB from Brown, his MBA from Harvard, and his PhD from Columbia.

Eugene R. Laczniak Eugene R. Laczniak

Professor Eugene R. Laczniak is Chair of the Department of Marketing at Marquette University. His research interests are marketing ethics, marketing strategy, business ethics and corporate social responsibility, marketing and society.

Dr. Laczniak is serving his second stint as department chair. From 1998 to 2002, Laczniak was the Associate Vice-President/Associate Provost for Academic Affairs at the University. He has been a Visiting Professor or Visiting Fellow at the University of Western Australia (Perth) on several occasions. Laczniak was a member of the editorial review board of the Journal of Marketing for 15 years and continues to serve on four academic journal review boards.

Dr. Laczniak is co-author of five books on business ethics with his most recent being Ethics in Marketing: International Cases and Perspectives in 2012. He has served on the board of directors of several non-profit organizations. He has taught executive development classes in the U.S., Europe and Asia. He has published over 100 journal articles and papers.

Professor Laczniak received his PhD in Marketing and his MBA from the University of Wisconsin in Madison, and his BS with honors in Business Administration from Marquette University.

O.C. Ferrell O.C. Ferrell

Dr. O.C. Ferrell is Bill Daniels Distinguished Professor of Business Ethics and Creative Enterprise Scholar at the University of New Mexico. He is also editor of www.e-businessethics.com and has developed a business ethics certificate program through the Management Development Center of University of New Mexico. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice.

Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is a Society for Marketing Advances Fellow and a member of the Board of Governors for the Academy of Marketing Science. He is the co-author of 17 books and more than 75 articles. Dr. Ferrell is currently serving as the Marketing Ethics and Values section editor for the Journal of Macromarketing.

Patrick E. Murphy Patrick E. Murphy

Dr. Patrick E. Murphy is Professor of Business and Marketing at the Mendoza College of Business at the University of Notre Dame in Indiana. Professor Murphy earned his BBA from the University of Notre Dame, his MBA from Bradley University, and his Ph.D. from the University of Houston.

Paul F. Anderson Paul F. Anderson

Paul F. Anderson was Professor of Marketing at Pennsylvania State University. An outstanding scholar, he was particularly committed to strengthening theoretical base of marketing. His 1982 article, “Marketing, Strategic Planning, and the Theory of the Firm,” is the only one to receive both the JM awards for best theoretical paper and best contribution to marketing practice. His pioneering philosophy of science work advanced a relativist approach to marketing science. This challenged the prevailing positivist empiricists approach that underlay most marketing research and initiated a debate that continues in doctoral seminars to this day. He also did advance research on the marketing/finance interface and on organizational buyer behavior. He died on December 23, 1997.

Robert F. Lusch Robert F. Lusch

Robert F. Lusch is James and Pamela Muzzy Chair in Entrepreneurship at Eller College of Management at the University of Arizona. He is also the Executive Director of McGuire Center for Entrepreneurship.

Dr. Lusch has a doctorate in Business Administration with marketing and accounting emphasis. He researches in verticals such as Entrepreneurship, Marketing Strategy, Complex Adaptive Systems, Marketing Channels, Marketing and Organizational Performance, Service Dominant Logic of Marketing, Retailing, and Innovation in Society.

Professor Luck is a recipient of the AMA/Sheth Foundation Award for Long-Standing Contributions to the Marketing Literature. He has been contributing articles in various academic and research journals for more than four decades. He has authored, co-authored, edited, and co-edited about 30 books.

Russell W. Belk Russell W. Belk

Professor Russell W. Belk teaches Consumer Behavior and Marketing at Schulich School of Business, York University. He holds his PhD and MS, both from University of Minnesota. He has written, edited, and co-edited about 20 books and proceeding compilations. He has also written numerous book chapters and articles in various journals. He is an active member in editorial and administrative boards of many marketing journals. He has visited several Asian, European, and African countires for academic purposes.

His research interests are Consumer Behavior, Global Consumerism, Meanings of Possessions, Collecting, Gift-Giving, Materialism, Cultural Dimensions of Business Consumer Research, Interpretive Research, and Videography. He is currently studying Virtual Consumption in China, Global Consumer Ethics, as well as Skin Color and Beauty in Asia.

Terence A. Shimp Terence A. Shimp

Terence A. Shimp is Distinguished Professor Emeritus at Darla Moore School of Business at the University of South Carolina. Dr. Shimp has been with University of South Carolina since 1977. Before he took on the role of Professor Emeritus, he was the Marketing Department Chair and the Professor and W. W. Johnson Distinguished Foundation Fellow at the same university.

His research interests are persuasive communications, attitude theory, and learning theory. His research articles has won him several awards including the Outstanding Contributions to Advertising Research Award from American Academy of Advertising. He has been a member in the Editorial Review Board of marketing journals such as Psychology and Marketing, and Marketing Letters.

Professor Shimp received his DBA from the University of Maryland, his MBA from the University of Kentucky, and his BA from West Liberty State College.


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