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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Buyer Seller Interactions: Empirical Research and Normative Issues
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1979 Educators’ Conference Proceedings, Series #44
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Attitude Research Bridges the Atlantic
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Developing New Services
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Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints
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International Marketing: Managerial Issues, Research, and Opportunities
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Marketing of Services
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Marketing Theory: Philosophy of Science Perspectives
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