Marketing Theory
Showing 21–30 of 147 results
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Chapter 10: Factor Analysis in Marketing
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Chapter 10: Life Style: The Essence of Social Class
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Chapter 10: The Influence of Personal Communication on a Buyer’s Choice Criteria in the Salesman/Buyer Dyad
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Chapter 11: Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources
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Chapter 11: Cluster Analysis of Marketing Data
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Chapter 11: European Developments in Psychographics
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Chapter 12: Cluster Analysis and its Applications in Marketing Research
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Chapter 12: The Second Generation of Market Segmentation Studies: An Audit Buying Motivation
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Chapter 13: A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship
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Chapter 13: Latent Structure Analysis
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