Marketing Theory
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Attitude Research
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Attitude Research at Sea
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Attitude Research Plays for High Stakes
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Attitude Research Reaches New Heights
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Attitude Research Under the Sun
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Chapter 1 – Structuring Markets
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Chapter 1: Disadvantaged Consumers: Research Dimensions
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Chapter 1: Psychographics and From Whence it Came
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Chapter 1: What is Multivariate Analysis?
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Chapter 10 – Epilogue: Behavioral Market Structure Model
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