Marketing Theory
Showing 31–40 of 147 results
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Chapter 13: Life Style and Psychographics: Definitions, Uses, and Problems
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Chapter 14: A Critical Examination of “Adoption Process” Models of Consumer Behavior
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Chapter 14: Nonmetric Approaches to Multivariate Analysis in Marketing
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Chapter 15: Conjoint Measurement in Marketing Analysis
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Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
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Chapter 16: Computerized Multivariate Methods
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Chapter 16: Group Characteristics and Aggregate Innovative Behavior: Preliminary Report
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Chapter 17: Antecedent Conditions for Diffusion of Multivariate Methods
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Chapter 17: New Product Diffusion: The Interplay of Innovativeness, Opinion Leadership, Learning, Perceived Risk, and Product Attributes
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Chapter 18: Repeat Buying of a New Brand: A 10-Point Case History
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