Social / Ethical
Social / Ethical Category
Showing 1–10 of 23 results
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1973 Combined Proceedings: Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing
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1974 Combined Proceedings, Series No. 36
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1988 AMA Educators’ Proceedings: Efficiency and Effectiveness in Marketing
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Advertising and the Public Interest
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Chapter 1: Disadvantaged Consumers: Research Dimensions
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Chapter 12: Food Shopping Behavior of Low-Income Households
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Chapter 2: Structural Dynamics of the Ghetto Marketplace
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Chapter 3: Competition and Economic Dualism in the Ghetto Marketplace
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Chapter 4 – Clothing, Race, and Consumer Decision Making
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Chapter 6 – Marketing System Performance and Minority Consumers: Public Policy Alternatives
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