|Categories:||Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Elizabeth F. Dunn, Jerry (Yoram) Wind|
Elizabeth F. Dunn
Dr. Elizabeth F. Dunn was the Senior Management Consultant in the Department of Marketing at the Greenfield Research Center at Thomas Jefferson University in the 1990s. She also co-authored one of the chapters of Contemporary Marketing Practice with Jerry (Yoram) Wind in the late 1980s.
Jerry (Yoram) Wind
Jerry (Yoram) Wind is the Lauder Professor, the Academic Director of the Wharton Fellows Program, the Director of the SEI Center for Advanced Studies in Management, as well as a Professor of Marketing at the Wharton School of Business at the University of Pennsylvania.