Book Information
ISBN: | 9781613111164 | |
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Categories: | Market Research, Marketing Strategy, Marketing Theory | |
Author: | Mark R. C. Lovell |
Author information
Mark R. C. Lovell
Mr. Mark R. C. Lovell is a research consultant in Canada. Born in England, he was educated at Cambridge University, and moved to Canada in 1976. A Canadian citizen since 1979, he has combined writing with marketing research. He has his own consultancy, conducting in-depth interviews and group discussions across Canada (in French and English) and in the USA.
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