|Categories:||Market Research, Marketing Strategy, Marketing Theory, Strategic Planning|
|Authors:||P. “Rajan” Varadarajan, Roger A. Kerin, Vijay Mahajan|
P. “Rajan” Varadarajan
Dr. P. Rajan Varadarajan is Distinguished Professor of Marketing and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests is in the area of marketing strategy.
Roger A. Kerin
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at Southern Methodist University, as well as a member of the Board of Governors of the Academy of Marketing Science. He earned his B.A., MBA, and Ph.D. from the University of Minnesota. He is the author of five books, over seventy articles, and has served on several editorial review boards. From 1991 to 1994, he was a member of the American Marketing Association Board of Directors.
Dr. Mahajan is the John P. Harbin Chair in at the McCombs School of Business at the University of Texas at Austin. He is a former dean of the Indian School of Business in Hyderabad. Professor Mahajan is one of the most widely cited researchers in business and economics, and has been invited by more than 100 universities and research institutions worldwide for research presentations.