Book Information
Pages: | 36 | |
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Published: | 1974 | |
New Copyright: | 2011 | |
ISBN: | 9781613110461 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
Author: | J. A. Lunn |
Author information
J. A. Lunn
Mr. J. A. Lunn was the Chair of the Market Research Society in the 1980s. He also co-authored several works in the field of marketing.
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