Marketing in the Transition Period – 1945: Proceedings of The Special Wartime Conference


Marketing in the Transition Period – 1945 is a collection of papers presented during a Special Wartime Conference in Chicago. The conference was convened when World War II was underway, which had cast its shadow on business, especially in foreign trade and distribution. There was also a huge burden of serving a war-torn society post war. The papers elaborate on this scenario and give possible techniques to tackle this abnormal situation. There is a special discussion on marketing problems of the aviation industry.


Book Information

Pages: 204
Published: 1945
New Copyright: 2012
ISBN: 9781613112939
Categories:, ,

Author information

American Marketing Association American Marketing Association

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