|Categories:||Market Research, Marketing Strategy, Marketing Theory, Strategic Planning|
|Authors:||Gary L. Frazier, John O. Summers|
Gary L. Frazier
Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Prior to joining USC in 1984, he was on the marketing faculty at the University of Illinois, Champaign-Urbana.
John O. Summers
John O. Summers is the Professor Emeritus of Marketing at Kelley School of Business at Indiana University. He earned his bachelors, masters, and doctorate degrees from Purdue University. Today, he is one of the leading experts in the field of marketing research. He has been a member of the editorial board of the Journal of Marketing Research for the last twenty-five years.