Proceedings of the 12th Paul D. Converse Symposium

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Proceedings of the 12th Paul D. Converse Symposium was edited by Devanathan Sudharshan and Frederick W. Winter. These proceedings were presented at the 1986 conference, in addition to the Paul D. Converse awards for outstanding contributions in marketing theory and science. This volume includes presentations by the four awards recipients: Frank Bass, Louis P. Bucklin, Shelby D. Hunt, and Louis W. Stern — along with critiques of the recipients contributions by other marketing scholars.

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Book Information

Pages: 198
Published: 1987
New Copyright: 2012
ISBN: 9781613113226
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Authors:,

Author information


Devanathan Sudharshan Devanathan Sudharshan

Devanathan Sudharshan is the James and Diane Stuckert BS/MBA Endowed Chair and Professor at the Gatton College of Business and Economics at the University of Kentucky. Previously, he served as Dean of the Gatton College for eight years. His research interests are in the areas of marketing strategy, new product and service development, and marketing technology management.

Dr. Sudharshan has served or serves on the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, The Journal of Market Focused Management and Review of Marketing Science. His articles have appeared in various journals including Journal of Service Research, Marketing Science, Management Science, Journal of Marketing, European Journal of Operation Research, Journal of Marketing Research and Strategic Management Journal.

Several of his papers published in refereed journals have won awards. He has edited/authored several books on Marketing related topics. Dr. Sudharshan received his PhD in Marketing from the University of Pittsburgh and his BTech in Electrical Engineering from Indian Institute of Technology.


Frederick W. Winter Frederick W. Winter

Frederick (Rick) W. Winter is Dean Emeritus and Professor of Business Administration at Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Winter received his PhD from Purdue University where he also received his MSIA (Krannert Scholar Award). He received his BSIE (cum laude) in industrial engineering from Lehigh University.

Dr. Winter is widely regarded as a specialist in marketing strategy, marketing management, business-to-business marketing, and services marketing. He has served on the editorial board of the Journal of Marketing Research, one of the leading journals in his field. His research has been published in the Journal of Marketing Research, the Journal of Marketing, and Management Science, Journal of Business Venturing, and Interfaces. Winter has been a consultant to more than 50 different firms, including: Caterpillar Corporation, McDonnell Douglas, Graphic Controls, FMC John Deere, Indotronix, and PACCAR.

Professor Winter has served on the Boards of Directors of Rand Capital (Buffalo), Bell Sports Corporation, and Innovation Works (Pittsburgh). He is currently on the boards of Merrill Lynch-BlackRock Equity and Liquidity Funds (New York); Alkon Corporation (Freemont, Ohio), and Tippmann Industries (Chicago/Fort Wayne).

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