Public Policy and Marketing Practices


Public Policy and Marketing Practices is a collection of proceedings edited by Fred C. Allvine. This publication contains the proceedings of a conference focusing on the public policy, the need, extent and character of regulation, and marketing practices area. Some topics also provide insights on consumerism.


Book Information

Pages: 407
Published: 1973
New Copyright: 2012
ISBN: 9781613112571

Author information

Fred C. Allvine Fred C. Allvine

Fred C. Allvine is the Professor Emeritus at Ernest Scheller Jr. College of Business, Georgia Institute of Technology. He received his Ph.D. from Indiana University. Dr. Allvine teaches marketing principles. His specific research interests are Stock Market Modeling and Applied Market Planning, while his broad research and teaching interests include economics, competition, and investment in addition to marketing. He is also a consultant for industry and a number of government agencies and frequently makes presentations before congressional committees.


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