Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Winning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.
Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.
Table of Contents
- Star-Making Strategies
- Entrenching the Existing Business
- Switching from End Users to Intermediaries
- Creating Mandatory Consumption
- Going International
- Broadening the Product Horizon
- Finding New Applications
- Finding New Situations
- Redefining Markets
- Putting It All Together