Chapter 9: How Service Needs Influence Product Strategy
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Chapter 9
How Service Needs Influence Product Strategy focuses on the service needs of the marketing mix, examining the implications of the changes in service needs and technologies for product strategy. A framework for categorizing products is proposed, which identifies four categories of product design strategies. Furthermore, the impact of changes in service support technology and customer expectations is thoroughly discussed.
Book Information
| Pages: | 16 | |
|---|---|---|
| Published: | 1987 | |
| New Copyright: | 2011 | |
| ISBN: | 9781613110737 | |
| Categories: | Market Research, Marketing Strategy, Marketing Theory, Product / Brand Management, Services, Technology | |
| Author: | Milind M. Lele |
Author information
Milind M. Lele
Milind Lele is the Managing Director of SLC Consultants, Inc., a strategy-consulting firm based in Chicago, Illinois. Currently, Dr. Lele is Executive Education Instructor with the University of Chicago Booth School of Business. He was previously associated with this university as a Senior Lecturer and Adjunct Professor of Marketing and Strategy. Dr. Lele was also previously a Visiting Associate Professor of Marketing at Kellogg School of Management at Northwestern University.
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