Chapter 7: Marketing Strategy Implementation
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Chapter 7
Marketing Strategy Implementation proposes a framework for using and studying marketing implementation. The goal is to provide a supplemental tool for managerial thinking. The details of the framework’s progression, as well as the benefits of its employment, are fully discussed.
Book Information
| Pages: | 16 | |
|---|---|---|
| Published: | 1987 | |
| New Copyright: | 2011 | |
| ISBN: | 9781613110713 | |
| Categories: | Market Research, Marketing Strategy, Marketing Theory, Strategic Planning | |
| Authors: | Ben M. Enis, Patrick E. Murphy |
Author information
Ben M. Enis
Ben M. Enis is the founder and CEO of Enis WindGen Renewable Energy Systems, LLC. His career has spanned over fifty years and a multitude of positions, including professor, consultant, market researcher, and author. He earned his B.S., MBA, and Ph.D. from Louisiana State University. He has authored or edited eleven books, and contributed more than 85 articles to various journals of marketing.
Patrick E. Murphy
Dr. Patrick E. Murphy is Professor of Business and Marketing at the Mendoza College of Business at the University of Notre Dame in Indiana. Professor Murphy earned his BBA from the University of Notre Dame, his MBA from Bradley University, and his Ph.D. from the University of Houston.
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