Chapter 13: The New Electronic Media “Videotex”


Chapter 13

The New Electronic Media “Videotex” summarizes the role of videotext as a new electronic media in marketing. The chapter examines the awareness implications, impact and key issues surrounding videotext. It is left to the reader to decide the potential future of this trend.


Book Information

Pages: 26
Published: 1987
New Copyright: 2011
ISBN: 9781613110775
Categories:, , ,

Author information

Murray A. Young Murray A. Young

Murray A. Young is the Dean of the School of Business and Economics at Thompson Rivers University. Prior to joining Thompson Rivers University in 2005, Professor Young taught at Colorado Christian University, Bethel College, University of Notre Dame, as well as the Chinese University of Hong Kong. His research interests are marketing strategy, international business, organization and household buyer behavior, as well as management education.

W. Wayne Talarzyk W. Wayne Talarzyk

Dr. Wayne Talarzyk earned his Bachelor of Science degree in electrical engineering from Purdue University before working as a flight test engineer at General Dynamics Corporation. He returned to Purdue to earn his masters degree and Ph.D., as well as briefly become an instructor in marketing and financial management. He was President of Educational Marketing Associates, Inc, and Professor of Marketing at Ohio State University. He continues to pursue research in managerial marketing, retailing, consumer attitudes and lifestyles, and communications technologies.


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