|Categories:||Market Research, Marketing Strategy, Product / Brand Management, Strategic Planning|
|Author:||Edward M. Mazze|
Edward M. Mazze
Edward M. Mazze is Dean of the College of Business Administration and holder of the Alfred J. Verrecchia – Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. Dr. Mazze serves as a member of the Board of Directors of Technitrol, Inc., Washington Trust Bancorp, Inc., The Barrett Growth Fund, and the Ocean State Business Development Authority. Dr. Mazze is the former Chairman of the Board and Chief Executive Officer of the William Penn Bank in Philadelphia. He is a consultant to corporations.
He is the author, co-author and/or editor of eleven books in business and over one hundred fifty articles appearing in publications such as Industrial Marketing Management, Journal of Marketing Research, Journal of Advertising Research, Journal of Finance, Journal of Marketing, Journal of Economics and Business, American Business Law Journal, Journal of Retailing, The Journal of Consumer Affairs, and Long Range Planning Journal. He serves on the editorial board of the Journal of Global Marketing and Industrial Marketing Management. He is a member of the Academy of International Business, the Academy of Marketing Science, the American Marketing Association and the National Association of Corporate Directors.
Dr. Mazze received BBA and MBA degrees from City University of New York and his PhD degree in business administration from Pennsylvania State University.