1975 Combined Proceedings, Series No. 37: Marketing in Turbulent Times and Marketing: The Challenges and the Opportunities


Marketing in Turbulent Times and Marketing: the Challenges and Opportunities, edited by Edward M. Mazze, is a 1975 Combined Proceeding Series brought out by the AMA. This volume of papers presented at the American Marketing Association conference held in Chicago and Rochester in 1975. This large collection of over 150 papers integrated in a single document represents the historical perspective of important thinking on all of the major areas of marketing practice and education. The papers are divided into 13 parts covering every aspect of marketing planning and design to sales management, including challenges to marketing managers and marketing educators. Each part is further divided into sub-sections, thus categorizing this volume into specific topics of interests catering to the changing role of marketing, which was passing through a transition phase in the 1970s.


Book Information

Pages: 709
Published: 1975
New Copyright: 2012
ISBN: 9781613113011
Categories:, , ,

Author information

Edward M. Mazze Edward M. Mazze

Edward M. Mazze is Dean of the College of Business Administration and holder of the Alfred J. Verrecchia – Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. Dr. Mazze serves as a member of the Board of Directors of Technitrol, Inc., Washington Trust Bancorp, Inc., The Barrett Growth Fund, and the Ocean State Business Development Authority. Dr. Mazze is the former Chairman of the Board and Chief Executive Officer of the William Penn Bank in Philadelphia. He is a consultant to corporations.

He is the author, co-author and/or editor of eleven books in business and over one hundred fifty articles appearing in publications such as Industrial Marketing Management, Journal of Marketing Research, Journal of Advertising Research, Journal of Finance, Journal of Marketing, Journal of Economics and Business, American Business Law Journal, Journal of Retailing, The Journal of Consumer Affairs, and Long Range Planning Journal. He serves on the editorial board of the Journal of Global Marketing and Industrial Marketing Management. He is a member of the Academy of International Business, the Academy of Marketing Science, the American Marketing Association and the National Association of Corporate Directors.

Dr. Mazze received BBA and MBA degrees from City University of New York and his PhD degree in business administration from Pennsylvania State University.


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