|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory, Technology|
|Author:||Joseph C. Seibert|
Joseph C. Seibert
Joseph C. Seibert was a well-respected Professor of Marketing at Miami Farmer University School of Business. He also edited the proceedings Broadening Perspective of Marketing: Proceedings of the Golden Triangle Conference of the American Marketing Association in 1956.
In 1947, Professor Joseph Seibert created “Oxford Research Associates”, a quasi-consultancy that provided the opportunity for Miami business students to work on projects for outside companies, such as surveying people on the difference of using butter versus margarine with the yellow food coloring packet.