Book Information
Pages: | 9 | |
---|---|---|
Published: | 1974 | |
New Copyright: | 2011 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory, Relationship Marketing / Alliances | |
Author: | John Arndt |
Author information
John Arndt
Dr. John Arndt is a marketing scholar. He was a recipient of John A. Howard/AMA Doctoral Dissertation Award in 1966. His research interest is buyer behavior.
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