Book Information
Pages: | 20 | |
---|---|---|
Published: | 1974 | |
New Copyright: | 2011 | |
ISBN: | 9781613110485 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
Author: | Donald E. Sexton |
Author information
Donald E. Sexton
Donald E. Sexton is the Professor of Marketing and of Decisions, Risk, and Operations at Columbia University. He is also the Faculty Director for the Center for International Business Education and Research at Columbia Business School in New York.
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