|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||John U. Farley, L. Winston Ring|
John U. Farley
John U. Farley is the C.V. Starr Distinguished Research Fellow in International Business in the Tuck School of Business at Dartmouth. He earned his B.A. from Dartmouth, his M.B.A. from the Tuck School of Business, and his Ph.D. from the University of Chicago. From 1997-2002, he was the Henkel Professor of Industrial Marketing at the Chinese European International Business School in Shanghai. In 1995, he was awarded the prestigious William F. O’Dell award. His research has focused on measuring cultural factors and assessing their impact on consumer behavior in the global marketplace.
L. Winston Ring
Dr. L. Winston Ring was an Associate Professor of Business at the University of Wisconsin-Milwaukee. He retired in 2010. His research interest was in consumer behavior.