|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Robert Ferber, Seymour Sudman|
Dr. Robert Ferber was the author or co-author of 17 books, including Statistical Techniques in Market Research (1949), Research Methods in Economics and Business (1962), Estudios Fundamentales de Mercadotecnia (1970), Consumer Panels (with Seymour Sudman, 1979), Consumption and Income Distribution in Latin America: Selected Topics (1980), and Social Experimentation and Economic Policy (1982). Dr. Ferber was a Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory from 1964 to 1981.
Dr. Seymour Sudman was Professor of Business Administration and of Sociology and Research Professor and Deputy Director at SRL. The author of 19 books and hundreds of articles and presentations, Dr. Sudman is remembered for several major works, including Response Effects in Surveys (1974), Applied Sampling (1976), Asking Questions (1982), Thinking About Answers: The Cognitive Processes to Survey Methodology (1996), and Marketing Research (1998).