Book Information
Pages: | 41 | |
---|---|---|
Published: | 1990 | |
New Copyright: | 2012 | |
ISBN: | 9781613112229 | |
Categories: | Market Research, Marketing Strategy, Technology | |
Author: | Ronald McTavish |
Author information
Ronald McTavish
Dr. Ronald McTavish is Professor Emeritus in the Department of Marketing at the International Business and Strategy at Brock University, and formerly Dean of the Faculty of Business at Brock. He has extensive international experience, including appointments at 12 university business schools worldwide. He holds his doctorate and masters degree from the University of Strathclyde, as well as an honors degree in Economics from London University in England. He also served as Professor in the Faculty of Business Administration at Memorial University of Newfoundland.
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