|Categories:||Consumer Behavior, Market Research, Marketing Strategy, Product / Brand Management|
|Authors:||Jerry (Yoram) Wind, Richard N. Cardozo, Vijay Mahajan|
Jerry (Yoram) Wind
Jerry (Yoram) Wind is the Lauder Professor, the Academic Director of the Wharton Fellows Program, the Director of the SEI Center for Advanced Studies in Management, as well as a Professor of Marketing at the Wharton School of Business at the University of Pennsylvania.
Richard N. Cardozo
Richard N. Cardozo serves as Chairman of Brown-Stone Distributing. He is a Professor Emeritus at the Carlson School of Management at University of Minnesota and Adjunct Professor of University of Miami. Professor Cardozo has been a Director of National Presto Industries, Inc. since 1998 and serves as its presiding Director. He is a Senior Scholar of Florida International University. He received his PhD in Business Administration from the University of Minnesota, his MBA from Harvard Business School, and his bachelors from Carleton College.
Dr. Mahajan is the John P. Harbin Chair in at the McCombs School of Business at the University of Texas at Austin. He is a former dean of the Indian School of Business in Hyderabad. Professor Mahajan is one of the most widely cited researchers in business and economics, and has been invited by more than 100 universities and research institutions worldwide for research presentations.