New-Product Forecasting


New-Product Forecasting presents fourteen foremost new product forecasting models. Predicting new product performance is one of the most challenging management issues. The market performance of a new product depends on a number of factors, including buyer behavior and satisfaction, as well as trade support and the competition’s reaction to the product. This work is an excellent reference tool for practitioners in the field concerned with the evaluation and selection of new product prediction models.


Book Information

Pages: 564
Published: 1981
New Copyright: 2012
ISBN: 9781613113615
Categories:, , ,
Authors:, ,

Author information

Jerry (Yoram) Wind Jerry (Yoram) Wind

Jerry (Yoram) Wind is the Lauder Professor, the Academic Director of the Wharton Fellows Program, the Director of the SEI Center for Advanced Studies in Management, as well as a Professor of Marketing at the Wharton School of Business at the University of Pennsylvania.

Richard N. Cardozo Richard N. Cardozo

Richard N. Cardozo serves as Chairman of Brown-Stone Distributing. He is a Professor Emeritus at the Carlson School of Management at University of Minnesota and Adjunct Professor of University of Miami. Professor Cardozo has been a Director of National Presto Industries, Inc. since 1998 and serves as its presiding Director. He is a Senior Scholar of Florida International University. He received his PhD in Business Administration from the University of Minnesota, his MBA from Harvard Business School, and his bachelors from Carleton College.

Vijay Mahajan Vijay Mahajan

Dr. Mahajan is the John P. Harbin Chair in at the McCombs School of Business at the University of Texas at Austin. He is a former dean of the Indian School of Business in Hyderabad. Professor Mahajan is one of the most widely cited researchers in business and economics, and has been invited by more than 100 universities and research institutions worldwide for research presentations.


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