eBook
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1988 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1999 SERVSIG Services Research Conference: Jazzing into the New Millenium
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A Look Back, A Look Ahead: Attitude Research Conference
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A Strategic Approach to Business Marketing
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A.M.A.’s Two Big Days: Proceedings of The Spring Conference of the American Marketing Association
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Add Value to Your Service: The Key to Success
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Advertising and the Public Interest
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Advertising Research
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An Assessment of Marketing Thought & Practice: 1982 Educators’ Conference Proceedings, Series No. 48
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An Evaluation of Continuous Consumer Panels as a Source of Marketing Information
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