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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Marketing Keys to Profits in the 1960’s
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The Economic Effects of Franchising
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Social Indicators and Marketing
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Review of Marketing 1981
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Multivariate Methods for Market and Survey Research
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Proceedings of the 11th Paul D. Converse Symposium
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Problem Definition in Marketing
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Consumer Panels
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