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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Marketing and the Future
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Marketing Concepts in Changing Times
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Multivariate Methods for Market and Survey Research
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Marketing Strategies for the New Europe: A North American Perspective on 1992
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1987 AMA Winter Educators’ Conference: Marketing Theory
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Marketing Theory: Philosophy of Science Perspectives
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Managing the Marketing Research Function
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Franchising: The State of the Art
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