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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Proceedings of the 11th Paul D. Converse Symposium
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1958 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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35.00
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Attitude Research in Transition
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35.00
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The Design of Research Investigations
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10.00
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1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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35.00
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Marketing Expansion in a Shrinking World: 1978 Business Proceedings, Series #42
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35.00
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Attitude Research at Bay
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35.00
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1984 AMA Educators’ Proceedings, Series #50
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35.00
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