Book Information
Pages: | 18 | |
---|---|---|
Published: | 1974 | |
New Copyright: | 2011 | |
ISBN: | 9781613110492 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
Author: | George H. Haines |
Author information
George H. Haines
Dr. George H. Haines, Jr. was an Assistant Professor from the Graduate School of Management at the University of Rochester in the 1960s. Prior to that, he was an Assistant Professor at the University of California in Los Angeles. He authored and/or edited several works in the field of marketing.
Reviews
There are no reviews yet.