Book Information
Pages: | 11 | |
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Published: | 1974 | |
New Copyright: | 2011 | |
ISBN: | 9781613110508 | |
Categories: | Consumer Behavior, Market Research, Marketing Strategy, Marketing Theory | |
Author: | Jerome B. Kernan |
Author information
Jerome B. Kernan
Jerome B. Kernan was Professor of Behavioral Analysis, Fellow of the Graduate School, and Head of the Department of Marketing at the University of Cincinnati in the 1970s and 1980s. He authored and co-authored several works in the field of marketing.
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