Chapter 7: Pattern Recognition in Stochastic Series

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Chapter 7 of Models of Buyer Behavior

Pattern Recognition in Stochastic Series is concerned with the processes people use to understand the environment within which they make choices. The chapter dissects the major problems facing analysts and presents several equations and theoretical models for determining information transmission and reception. Step-by-step guidelines and two hypotheses are provided for understanding theories of consumer behavior.

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Book Information

Pages: 11
Published: 1974
New Copyright: 2011
ISBN: 9781613110508
Categories:, , ,
Author:

Author information


Jerome B. Kernan Jerome B. Kernan

Jerome B. Kernan was Professor of Behavioral Analysis, Fellow of the Graduate School, and Head of the Department of Marketing at the University of Cincinnati in the 1970s and 1980s. He authored and co-authored several works in the field of marketing.

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