Book Information
Pages: | 537 | |
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Published: | 1962 | |
New Copyright: | 2012 | |
ISBN: | 9781613112946 | |
Categories: | Market Research, Marketing Strategy, Marketing Theory, Strategic Planning | |
Author: | William S. Decker |
Author information
William S. Decker
William S. Decker is Assistant Dean Emeritus of Marketing at the Smeal College of Business at the Pennsylvania State University. He also edited Emerging Concepts in Marketing.
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