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Showing 71–80 of 230 results

  • Models Of Buyer Behavior

    Chapter 19: An Empirical Framework for Product Classification

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  • Introduction to Scaling Methods for Product Positioning

    Chapter 2 – Introduction to Scaling Methods for Product Positioning

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  • Models Of Buyer Behavior

    Chapter 2: A Theory of Family Buying Decisions

    $5.00
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  • Research Issues Underlying Multivariate Methods

    Chapter 2: Research Issues Underlying Multivariate Methods

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  • Structural Dynamics Of Ghetto Marketplace

    Chapter 2: Structural Dynamics of the Ghetto Marketplace

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  • Development Application Psychographic Lifestyle

    Chapter 2: The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures

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  • Models Of Buyer Behavior

    Chapter 20: An Operational Framework for the Study of Consumer Typology and Process

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  • Models Of Buyer Behavior

    Chapter 21: The Next Decade of Buyer Behavior Theory and Research

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  • Positioning Using Multidimensional Scaling Techniques (MDS)

    Chapter 3 – Positioning Using Multidimensional Scaling Techniques (MDS)

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  • Competition and Economic Dualism in the Ghetto Marketplace

    Chapter 3: Competition and Economic Dualism in the Ghetto Marketplace

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