1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization

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The 1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization was edited by Joseph Guiltinam and Dale Achabal. This work is a collection of proceedings presented at the 1986 AMA Winter Educators’ Conference. The papers revolve around five key tracks. Two tracks focus on marketing knowledge – its development, assessment, dissemination, and utilization. Another track addresses issues centered around the impact of computing and telecommunications technology in marketing education. The last two tracks are personal selling, sales management, and retail management.

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Book Information

Pages: 234
Published: 1986
New Copyright: 2012
ISBN: 9781613112861
Categories:, , ,
Authors:,

Author information


Dale Achabal Dale Achabal

Dale Achabal is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute and the Co-Chair of the Department of Marketing at Santa Clara University. He also founded the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world. Professor Achabal is active in research focusing on retail revenue management, multi-channel retailing strategies and consumer patronage. He has published numerous articles in leading journals including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Management Science, Decision Sciences, Geographical Analysis, and Social Science & Medicine. He is a member of the CIO Council of the National Retail Federation (NRF), the Editorial Board of the Journal of Retailing and recipient of three national awards for his research. Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics.


Joseph P. Guiltinan Joseph P. Guiltinan

Joseph P. Guiltinan is Professor Emeritus in the Department of Marketing at Mendoza College of Business at the University of Notre Dame. He has served twice as Department Chair. He also served as Associate Dean for MBA Programs. Prior to joining the faculty at Notre Dame, he was a member of the faculties of the University of Kentucky and the University of Massachusetts. He also served as an AACSB Faculty Fellow at the National Aeronautics and Space Administration. As a 1966 graduate in Marketing from Notre Dame, he also holds M.B.A. and D.B.A. degrees from Indiana University.

His research interests are in pricing, product-line management, and new product strategy. His work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Product Innovation Management, The Antitrust Bulletin, Journal of Product and Brand Management, Journal of Public Policy and Marketing and Social Forces. He has also authored two texts on Marketing.

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