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Proceedings of the 16th Paul D. Converse Symposium
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Proceedings of the 17th Paul D. Converse Symposium
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Proceedings: 1955 National Conference, Shroeder Hotel, Milwaukee, Wis.
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Productivity in Marketing
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Psychology in Media Strategy
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Public Policy and Marketing Practices
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Qualitative Research in Marketing
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Research at the Top: Better Data for Organizational Policy Making
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Research Frontiers in Marketing: Dialogues and Directions: 1978 Educators’ Proceedings Series #43
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Research in the Twilight Zone
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