Market Research Category
Marketing: 1776-1976 and Beyond, 1976 Educators’ Proceedings Series #39
Marketing: 1776-1976 and Beyond was edited by Kenneth L. Bernhardt. This work is a collection of 1976 Marketing Educators conference proceedings. This massive collection of 126 papers, organized into five tracts: marketing management, research methodology, buyer behavior, macro-marketing, and marketing education which tracks the evolution of marketing over the centuries. Many papers are devoted to social issues, increasing teaching effectiveness, and public policy.