1973 Combined Proceedings: Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing$35.00Add to cart
1975 Combined Proceedings, Series No. 37: Marketing in Turbulent Times and Marketing: The Challenges and the Opportunities$35.00Add to cart
1983 AMA Winter Educators’ Conference: Research Methods and Causal Modeling in Marketing$35.00Add to cart
1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization$35.00Add to cart
A.M.A.’s Two Big Days: Proceedings of The Spring Conference of the American Marketing Association$35.00Add to cart
An Assessment of Marketing Thought & Practice: 1982 Educators’ Conference Proceedings, Series No. 48$35.00Add to cart
Combined Proceedings: Marketing Education and the Real World and Dynamic Marketing in a Changing World$35.00Add to cart
Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings$35.00Add to cart
Diffusing Marketing Theory and Research (The Contributions of Bauer, Green, Kotler, and Levitt)$35.00Add to cart
Dynamic Marketing for a Changing World: Proceedings of the 43rd National Conference of the American Marketing Association$35.00Add to cart
Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America$35.00Add to cart
Emerging Concepts in Marketing: Proceedings of the Winter Conference of the American Marketing Association$35.00Add to cart
Frontiers in Marketing Thought: Contributed Papers, Conference of The American Marketing Association$35.00Add to cart
Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives$35.00Add to cart
Marketing in the 80’s: Changes & Challenges (1980 Educators’ Conference Proceedings Series No. 46)$35.00Add to cart
Marketing in the Transition Period – 1945: Proceedings of The Special Wartime Conference$35.00Add to cart
Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980’s$35.00Add to cart
Marketing: Maturing Discipline: Proceedings of the Winter Conference of the American Marketing Association$35.00Add to cart
Patterns for Tomorrow: Proceedings of The Fall Conference of the American Marketing Association$35.00Add to cart
Research Frontiers in Marketing: Dialogues and Directions: 1978 Educators’ Proceedings Series #43$35.00Add to cart
Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts$35.00Add to cart
The Broadening Perspective of Marketing: Proceedings of the Golden Triangle Conference of the America$35.00Add to cart
The Changing Marketing Environment: New Theories and Applications, 1981 Educators’ Conference Proceedings$35.00Add to cart
The Marketing Revolution: The Proceedings of the Thirty-Seventh Congress of the American Marketing Association$35.00Add to cart
The Social Responsibilities of Marketing: Proceedings of the Winter Conference of the American Marketing Association$35.00Add to cart